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Do you sell print by using print? If not – why not? Read more ...
Do you deal in print? Do you sell print? Do you manage print? What about promoting your own service? Actually, print resellers often don’t use print to sell their own services, relying instead on cold calling, email or social media. If it’s strange that print resellers don’t market themselves using the very product they champion […]
Author:
TradeDigitalPrint
Date Published:
26/02/2018
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Think your customer service will win you new business? Read more ...
As a print reseller, you might well put customer service at the forefront of your sales pitch. That’s what customers want, right? Actually, that’s what customers expect – as standard and every other print reseller or print broker who contacts that same potential customer is also claiming to offer the same excellent customer service as […]
Author:
TradeDigitalPrint
Date Published:
20/02/2018
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Five effective ways to sell print Read more ...
There are plenty of printers, print brokers and print resellers offering printing services to business. All offer great customer service and great prices. However, many use similar sales techniques or pitches and that can turn off potential customers. So what can you do to turn that lead or even cold call into a customer?
Author:
TradeDigitalPrint
Date Published:
16/02/2018
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Help your clients choose the right colour palette for their brochure Read more ...
Get in the mood with colour We all have favourite colours and our clients are no different. However, often the colours they think “look nice” are not the best colour choices for their latest campaign – or their target market. When clients look to designers and marketers for advice on their new company brochure they […]
Author:
TradeDigitalPrint
Date Published:
05/02/2018
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Roll up banner stands FAQs Read more ...
The three most common questions about roll up banner stands Roll up banner stands are always popular because of their effectiveness and versatility. We see them in shops, at trade shows, events, hotel receptions, conferences and in many business premises. Many businesses want roll up banner stands but aren’t really sure how to use them. […]
Author:
TradeDigitalPrint
Date Published:
05/02/2018
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Print resellers – Use leaflet printing to win more design clients Read more ...
For print resellers, building up a good relationship with a designer or marketing agency is extremely beneficial and professionally rewarding for both sides. Designers need to completely trust their printers or print resellers to deliver professional, high-quality print to often tight deadlines. As a print reseller you probably have design clients but how can you […]
Author:
TradeDigitalPrint
Date Published:
29/01/2018
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What are the leading design trends for 2018? Read more ...
Trends in any creative industry are constantly changing. What was current in last year’s design world can look dated today. That doesn’t mean all design should look the same. However, choosing certain colours, styles, and fonts while avoiding others will help your marketing look very “2018”. So what’s in this year? It might not surprise […]
Author:
TradeDigitalPrint
Date Published:
29/01/2018
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How to overcome creative block Read more ...
Every creative has experienced creative block. Designers, writers, artists and musicians all have their own stories of creative block and how they overcame it. Gary Lightbody, founder and singer of one of Ireland’s biggest bands struggled with the problem for four years before writing material for their forthcoming album. The advice the Snow Patrol front […]
Author:
TradeDigitalPrint
Date Published:
23/01/2018
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Stapled documents, wiro bound or perfect bound books Read more ...
Help your customers decide on the best type of document binding As a print reseller you’re obviously expected to supply quality print and great value for money to clients. However, they also depend on you for professional advice on the best solutions to their marketing problems. When it comes to multi-page documents they’ll depend on […]
Author:
TradeDigitalPrint
Date Published:
23/01/2018
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Build your print selling business! How to sell more print in 2018 Read more ...
The print selling market in Ireland is hugely competitive and as we enter another new year potential customers will be bombarded by printers, print brokers and print resellers all trying to get business. Cold calling is often met with replies like “I already have a printer” or “We’re not looking for anything just now”. Printers […]
Author:
TradeDigitalPrint
Date Published:
18/01/2018
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